About Us

About Us 314x214 shadowThe SalesFitRx team brings to bear more than eight decades of experience solving organizational challenges through consulting expertise and the development of ground-breaking technology. Notable organizations that have benefited include American Express, AstraZeneca, MetLife, Pfizer, Takeda Pharmaceuticals, Thomson Learning, and United Airlines, among many others.


“Recapture lost selling time. Get Better Results.”


When the leadership of SalesFitRx reviewed the research on what distinguished successful selling organizations they noticed that one very prominent key factor associated with sales success was being largely ignored: selling time. While selling time often was mentioned as a key performance indicator, there appeared to be no effective means to even understand it, let alone measure or manage it. When they further recognized that solving that challenge would lead to greater understanding of how individuals and organizations go about their work in general, and would therefore have direct benefits in the areas of coaching, best practices, ramping up new hires, and quicker and better decision making in general, the idea for SalesFitRx was born.
SalesFitRx brings together a unique blend of consulting, sales and technology expertise that empowers their clients to significantly improve performance without becoming defocused by needing to become overly involved with the deployment of yet another new technology. SalesFitRx puts understandable, actionable insights and recommendations in the hands of clients, then helps them monitor behavioral changes and improvement.


Management Team:

Karl Gustafson

Karl Gustafson has more than 25 years of executive sales leadership experience with Pearson Education, Apple, KnowledgeNet, and Digital Equipment Corporation, among others. Karl’s keen insight into the inner-workings of sales organizations, empowered by the unique insights offered by the SalesFitRx software platform, drives the actionable insights SalesFitRx has become noted for.

Vincent Serpico

Vincent Serpico was CTO of Flypaper Studio and founded SerpicoDev in 2011. As a business owner of startups himself, Vincent acutely understands the needs of selling organizations. Over 15 years of accomplishments in Software development from individual developer to VP to business owner. Has created more than 2 dozen web and mobile applications to date.

Dan Schulz

Dan Schulz is a Tech entrepreneur with extensive IT and internet based business experience. Formerly Founder & Managing Director of Convergent EDM, CTO & VP of Technology at MyDocuments.com and 10+ years as a software and technology consultant to Wall Street’s top financial institutions. Over 35 years experience in information technology, software development, business operations and finance.

Board of Advisors:

Greg Head

Chief Marketing Officer at Infusionsoft

Bob La Loggia

CEO Appointments-Plus

James Goulka

Managing Director at Arizona Tech Investors

Pat Stoner

VP of Sales Indecomm Global Service

Alan Lobock

Co-founder SkyMall & Serial Entrepreneur

Bruce Andersen

President/CEO Altivon
Welcome to SalesFitRx | The Prescription for Sales Performance Success © 2017